Community building

What is community building?

Community building is an activity to find or build an online community around your brand, very often through social media. That's why it's also known as social media management. It allows a company to connect with their audience, learn about them and promote their brand. Companies that excel at this are able to build an online fan base that boosts their reputation.

Who needs community building?

Mendeleo is a marketing-innovation agency that helps medium-sized companies who want to enter a new market. The goal is to allow them to improve their online presence, build a stronger bond with their connections, and attract new clients. Our team of professional marketers, who excel at creating content in English, Spanish, and Dutch, build online communities through social media, blogging, and copywriting.

How do we build communities?

Online marketing has become an essential part of the marketing mix these days. We help create a social media marketing strategy, develop a specific profile, and track results in just 12 weeks. We take the worry out of social media marketing, leaving companies with more time to focus on their strengths. To achieve this, we use two phases:

1. Preparation
2. Execution

Preparation

"A good preparation is half the work," says a Dutch proverb. We like to go even further: we've discovered that the success of our work is mainly dependent on preparation. Before we begin, we'll make sure that everything is in order. This will guarantee a smooth ride in the following stage.

1. Set targets for followers, traffic, likes, and new leads.
2. Create buyer personas to build a realistic profile of the target group.
3. Based on the target group's preferences, we choose which channels to use. 
4. Determine the core messages and themes we will use to connect with the audience.
5. Create a calendar for the next 12 months in which we plan what we will publish.

Execution

Our team will carry out a social media strategy designed to gain followers, build brand awareness, create trust and loyalty, increase engagement with the target audience, and ultimately generate more sales to the company.

1. Set up the channels and write the first content.
2. Respond to followers and continue to write new content.
3. Measure results and improve the approach if necessary.

Results and benefits

Build a stronger bond with new connections

Mendeleo attracts new fans to medium-sized brands by connecting with potential customers on social media. With us, it is possible to get more followers, likes, and shares on the proper channels. 

Connect with the audience

Reaching out to the audience on social media isn't enough. Mendeleo allows brands to manage online communities and get insights into what people say on social media sites. 

Create your own online community

To achieve success in the age of technology, increasing website traffic is a must-do. Mendeleo's experts help companies get more customers while building a stronger bond with their current clients.

What does community building cost?

Community building (or social media managment) is part of our Standard Plan, which is available for €750 per month (excl. VAT). For this amount, we'll manage as many social media channels as required to reach your targets.